Simple pricing. No surprises.
Start free for up to 5 users. After that, €2.99/user/month — all features included, no tiers, no hidden costs.
Choose how you start
Free
€0 / monthTeams just getting started
- Up to 5 users
- Full access to all features
- AI-guided OKR breakdown
- Weekly planning view
- Weekly check-ins
- No credit card required
- No time limit
Grow
PopularTeams ready to scale
Still starts free — you only pay when you add your 6th user.
- Unlimited users
- Everything in Free
- AI-guided OKR breakdown
- Weekly planning view
- Weekly check-ins
- Priority email support
- Cancel anytime
How Loach compares on price
Other OKR tools charge $6–12 per user per month. For a 15-person team, that's $90–$180/month before you've added everyone. Loach charges €2.99/user/month — and the first 5 are free.
| Loach | Weekdone | Perdoo | Tability | |
|---|---|---|---|---|
| Starting price | Free (5 users) | $10.80/user/mo | $6/user/mo | $6/user/mo |
| 10-person team | €29.90/month | $108/month | $60/month | $60/month |
| 20-person team | €59.80/month | $216/month | $120/month | $120/month |
| Free tier | Limited | |||
| All features included | Gated | Gated | Gated | |
| AI-guided planning |
Competitor prices based on published rates as of early 2026. Subject to change.
No feature gates. No upsells.
Every Loach plan — free or paid — includes the full product. There's no “Pro” version with the features you actually need locked behind it.
AI-guided OKR breakdown
Guided quarterly planning that translates goals into weekly milestones.
Weekly planning view
Every Monday, your team sees their strategic focus for the week.
Weekly check-ins
1-minute progress check that keeps goals on track without meetings.
OKR management
Set, cascade, and track OKRs at team or company level.
Team workspace
Shared visibility across teams — everyone sees what matters.
Why €2.99/user — and why 5 users free?
Most OKR tools charge per user because it scales their revenue as you grow. That creates a perverse incentive: they want you to add users; you hesitate because it raises the bill.
We think that's backwards. The more of your team uses Loach, the better your execution gets. So we price it to encourage adoption, not limit it.
The first 5 users are free because we want you to see the value before you commit. No trials that expire in 14 days. No credit card to remember to cancel. Just start, and pay when you're convinced.
From teams who've switched
“Before Loach our OKRs were collecting dust in Confluence. Now our team works weekly on our OKRs!”
SCSandhna ChintoeCEO, Cammio
“We used to have 4 tools for our goals, KPIs, and tasks. With Loach we have 1! I love it and would highly recommend it to any team.”
DJDonatas JonikasCEO, Winawin
“I like the fact that Loach is so easy to use for me and my team. We use it every day to make sure we stay focused on what matters.”
RDRandy DrielingerCEO, 3fiftynine
Read how Loach compares
Not sure if Loach is right for you? See how it stacks up against the tools you're already considering.
Start free. Upgrade when you're ready.
No credit card. No expiry. No pressure. Just your team, your goals, and a clearer Monday morning.
€2.99/user/month after 5 users. Cancel anytime.